The Problem with Malamalama Board Shorts
Surf iconography isn’t going anywhere. Considering how few people actually participate in the activity, it’s astounding how flexible the image is. When one of my professors sent me a screen-shot of the Delta Airlines website I was encouraged to think about an interesting use of surfing: marketing and advertising. Photo courtesy of Dr. Christopher Schaberg, author of “The Textual Life of Airports”...
No Longer Constantly One Step Ahead
Look at the surf movie posters of the sixties and seventies and two motifs easily stand out: One or two surfers walking toward the ocean; or a lone empty wave curling on itself, devoid of an inhabitant. This is just one representation of the surfing mythos. Surfers are at once in awe of nature while simultaneously attuned to it. Movie Poster for Endless Summer (1966) The Morning of the...